Hi! I'm so glad you're here. I'm Inez, and I’ve got a bit of a story to share.

It all started back in 2016 when I was selling makeup brushes online in Indonesia. Funny thing is, I didn’t even know how to use them! That sparked my curiosity, and before I knew it, I was teaching myself makeup and even learning hair styling. What started as a side hustle turned into bookings, friendships, and a full-blown career. Some of my customers became lifelong friends, and it’s been an amazing ride ever since.

I’ve always been a people person. With a communication degree and a naturally bubbly personality, I’ve worked in client-facing roles my whole life. From digital marketing to hospitality, I’ve done it all – account management, meetings, problem-solving, you name it. But no matter what I did, it was always about connecting with people and making them feel valued.

When I moved to Australia in 2023, I thought my makeup journey was over. I loved my job working with charities and felt fulfilled knowing I was making an impact. I even sold most of my makeup, thinking I was done for good. My parents and partner encouraged me to keep at it, but I brushed it off, thinking the InezVmakeup era was over.

Turns out, I was wrong. In 2024, I decided to take the leap and dive back into makeup. Leaving my stable job wasn’t easy. Rebuilding my makeup kit, creating a website, and stepping into the world of content creation has been a crazy adventure. Huge shoutout to my partner, who’s been my biggest cheerleader (and gifted me a camera to get started!). I’m still figuring things out, but I’m giving it my all.

Today 16 January 2025 is my second day building my makeup business full-time, but I’m so excited about what’s ahead. With six years of experience behind me, I’m ready to embrace Sydney’s incredible diversity, especially here in Parramatta. Inclusivity is super important to me, and one of my dreams is to see my work in an ad. If you’re looking for an inclusive Sydney makeup artist and hairstylist, I’m your gal!

Thanks for stopping by and being part of this journey. I can’t wait to meet you.

Why choose me?

Personality :D

If there’s one thing that sets me apart, it’s my personality. I’ve been told I’m bubbly, easy to talk to, and just fun to be around. I bring that energy to every makeup session because I believe it should be more than just makeup – it should be a fun, uplifting experience. I’ll always take the time to listen to what you want because I know you know your face best. My goal is to make you look and feel amazing while keeping things stress-free and enjoyable.

Easiest booking ever!

I'm still a digital marketer inside! I understand the stress of trying to find and book the right service. That’s why I make it easy to reach me however you prefer—Instagram DM, website forms, email, or text. I’ll respond! Plus, I’m working on a seamless booking system on my website, so you can secure your appointment quickly and hassle-free.

A heart to help ❤️

I'm always ready to go the extra mile – quite literally!
Once, I had a bride with no car available and no ride-hailing services to get her to the venue. Without hesitation, I offered to drive her myself. For me, there’s no greater joy than stepping in and making someone’s day a little easier when they need it most. It’s moments like these that remind me why I love what I do!

Deal with less vendor!

I offer the convenience of having one trusted professional handle your entire beauty look. No need to coordinate between two separate vendors as I'll take care of both seamlessly. This not only saves you time and stress on the day, but also ensures your overall look is cohesive and perfectly balanced. With one point of contact, your morning will feel calm, organised, and all about you.

The inezvmakeup Philosophy:

At inezvmakeup, we believe makeup is not about masking, but about magnifying the unique beauty already within you. Our philosophy is built on radical acceptance, unwavering support, and the transformative power of feeling truly seen. This is more than artistry; it’s a commitment to your well-being.

1. Authenticity is Your Foundation: Come As You Are.

We celebrate you. Your features, your style, your story. There are no prerequisites for beauty here. Walk through our door exactly as you are, and know you are perfect starting point.

2. Your Beauty is Uniquely Yours: No Style Fits All.

We reject rigid trends and one-size-fits-all solutions. Your makeup journey is a collaborative exploration, meticulously tailored to your preferences, features, lifestyle, and inner essence. Your individuality guides our artistry.

3. A Sanctuary, Not a Stage: Safe Space, No Judgment.

This is a judgment-free sanctuary. We embrace all identities, expressions, skin tones, ages, and backgrounds. Here, vulnerability is met with respect, questions are welcomed, and you are free to be your authentic self without reservation.

4. The Warmth of Connection: Heart to Help, Warm Hugs, Warm Experience.

Beyond technique, we offer genuine heart-to-help care. Expect a welcoming embrace (both figuratively and in spirit). We build trust through kindness, empathy, and creating a nurturing environment where you feel valued and uplifted.

5. Excellence as Service: Top Notch, Responsive, Tailored to Your Best.

We deliver top-notch client service defined by meticulous attention, premium products, and proactive care. We won't let you wait for an answer, your time and needs are paramount. Every choice, from colour to technique, is tailored to your absolute best, enhancing your natural radiance.

6. The Ultimate Goal: Feel Good, Look Good.

True beauty blossoms from within. Our artistry aims to make you Feel Good, so you naturally Look Good. When you feel confident, comfortable, and authentically yourself, your inner light shines brightest – and that’s the most beautiful look of all.

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In essence, inezvmakeup is:

A warm embrace for your authentic self, where judgment dissolves, individuality is illuminated with expert care, and feeling truly good is the foundation of looking radiantly you.