Specialist or Generalist Navigating the Crossroads as a Makeup Artist in Multicultural Australia

Specialist or Generalist Navigating the Crossroads as a Makeup Artist in Multicultural Australia

When I moved to Australia in 2023, I never imagined I would trade spreadsheets for eyeshadow palettes. Yet here I am, navigating a new career as a makeup artist while grappling with a question that keeps me up at night: Should I specialise or stay a generalist?

The Specialist vs Generalist Dilemma

The beauty industry often pushes artists to niche down. Bridal makeup, editorial glam, cultural styles like South Asian or East Asian aesthetics, or even avant-garde artistry specialising can mean higher rates, a loyal client base, and recognition as an expert. But here is the rub: what if specialising feels like limiting your creativity?

I will admit, part of me rebels against the idea. Makeup, to me, is universal. It is an art form that transcends borders, skin tones, and facial features. Why box myself into one category when the world and Australia’s vibrant diaspora is so beautifully diverse?

Australia’s Multicultural Tapestry A Makeup Artist’s Playground

Indonesia, my homeland, is richly diverse too, but Australia’s immigrant-driven mosaic feels different. Here, every client could belong to a distinct cultural background, each with unique beauty standards.

This diversity excites me. Each face tells a story, and adapting to their features deep skin tones, monolids, curly hair textures is a challenge I relish. Yet, I have noticed a trend many artists’ portfolios unintentionally skew towards one ethnicity, often their own. It is not malice it is comfort. But should makeup artists not reflect the world they serve?

The Pressure of Perfection Why I Lean Towards Photoshoots Over Bridal

Let us talk bridal makeup. The pressure is immense. A wedding is a once-in-a-lifetime moment there is no room for smudged eyeliner or foundation mismatches. I have seen clients wash off their makeup hours before walking down the aisle, frustrated by artists who did not listen. That disrespect Unacceptable.

This anxiety led me to a realisation I prefer photoshoots. Studio sessions, family portraits, even glam for a birthday dinner they are low-stakes. If the eyeliner flicks are not perfect, we edit. If the lip colour clashes, we adjust. The creative freedom is liberating. Plus, offering free trials for bridal packages (when booked with larger bundles) has eased my nerves. Trials are not just for the bride they are my rehearsal too.

Why Multicultural Makeup Artist Might Be My Niche

Specialising in South Asian or East Asian makeup would be easy. As an Indonesian Chinese artist, I understand these features intimately. But limiting myself feels…inauthentic. Australia’s diversity demands versatility. An African Australian bride might want bold, colourful lids. A Greek Australian mother-of-the-bride may prefer soft, golden glam. A mixed-race bridal party That is where the magic happens.

My African and Latina friends often say, “I want a makeup artist who gets my skin tone.” It is a fair ask. Representation matters. But I have realised multicultural expertise can be a niche too. By showcasing diverse clients deep ebony, olive, porcelain, and everything between I am building a portfolio that says, “I see you, and I can enhance your beauty.”

The Joy of Saying Yes to Everyone

For me, makeup is not just about luxury it is about accessibility. Everyone deserves to feel confident, whether it is their wedding day or a casual night out.

And let us be honest working with varied clients is a masterclass in humility. Every face teaches me something new how to contour a rounded jawline, highlight hooded eyes, or blend foundation on textured skin. It is not just makeup it is cultural exchange over cups of tea and laughter.

So, Specialist or Generalist

For now, I am choosing both. I am a generalist in skills but a specialist in multicultural beauty. Australia’s diversity is my muse, and I refuse to let fear of imperfection or industry norms dictate my path. I want to be able to say yes for everything, and be actually good with that. I do tend to do softer look, but if a client request something different? It's always a yes. Because what important is, how they feel inside too.

To fellow artists wrestling with this question listen to your instincts. Specialise if it fuels your passion. Stay broad if curiosity drives you. And remember makeup is about connection as much as colour. Whether you are perfecting a bridal glow or experimenting with editorial glitter, what matters is making someone feel seen.

After all, in a world as varied as Australia, should not our artistry reflect that

What is your take? Specialist, generalist, or a blend of both?