Things I Won’t Do (Even Though Everyone Else Is Doing It) – Instagram Edition

I’ve made a list of things I won’t do, even if they’re popular or supposedly “essential” for success. Why? Because I value my time, sanity, and authenticity. At the end of the day, my Instagram page is a reflection of me and my brand. It’s not just about what sells. It’s about creating a space that feels good to me and to anyone who visits.

I’ve only been running my business for 1.5 months, but I’ve already seen what I like and I don't. Here’s what I’m choosing to do differently:

1. Plan Every Post

I get it. Planning works for bigger organisations. They need approvals, timelines, and strategies. But for me, planning every post in advance just adds unnecessary stress and pressure. I don’t get inspired every day, and my ADHD thrives on deadlines. Most of the posts you see on my page are unplanned. I browse, get inspired, and create in the moment. It’s as simple as that.

Occasionally, I’ll schedule posts if I happen to create multiple pieces of content in one sitting. But that’s rare, and I’m okay with it. I’d rather post something authentic than force content just to stick to a schedule.

2. Post Every Day at the Same Time

The idea of posting every single day at the exact same time feels restrictive to me. I have a life outside of Instagram. I work, I get tired, and I don’t always feel inspired. The obsession with posting daily for the sake of reach or engagement doesn’t resonate with me.

I believe that if you want crazy reach, ads are the way to go. Not everyone knows about Facebook Ads Manager, but boosting posts is a good starting point. For me, inspiration comes and goes, and I’d rather post when I feel genuinely motivated than stick to a rigid schedule.

3. Only Create Reels

This one really bothers me. Instagram feels like it’s becoming a platform for short, flashy videos, and I’m not here for it. I want my page to showcase my results, not just entertain with quick cuts and transitions.

When I’m looking for inspiration or assistance, I find that reels move too fast. I can’t focus on the details, zoom in, or really absorb what’s being shown. That’s why I mix reels with regular posts. While reels can be great for reaching new audiences, I still believe Instagram should be a place where people can easily see and appreciate the work I’ve done without distractions.

4. Rely on Hooks

Hooks are everywhere on Instagram, and I’m not a fan. It feels like every piece of content is trying to grab your attention with tips, tricks, or clickbait. While I see the value in using hooks occasionally, I find them superficial and overused.

I’ve noticed that many makeup artists (MUAs) create content tailored for other MUAs, not their actual clients. It’s confusing and, honestly, a little frustrating. I’d rather focus on creating content that resonates with my audience whether that’s through overlay text or simple, straightforward posts.

5. Show 70% Models, 30% Real Clients

I understand the logic behind this. Curated pages look polished and professional. But to me, it feels inauthentic and sets unrealistic expectations. As an inclusive makeup artist, I want my page to reflect real people who look like my potential clients.

Not everyone is picture perfect or photogenic, and that’s okay. I want people to see themselves in my work and feel confident that I can make them look their best. I’ve also been on the other side of this. When I had my makeup done and the artist didn’t post my photo, I couldn’t help but wonder, “Was I not pretty enough?” I don’t want anyone to feel that way because of my page.

6. Gaslight Clients for Content

I’ve seen this trend of “raw” and “unfiltered” content where artists share negative experiences about their clients. Whether it’s complaining about late arrivals, disrespectful behaviour, or other frustrations, I don’t get it. Why would you publicly shame your clients, even if you don’t name them?

Instead of airing grievances on Instagram Stories, I believe in setting clear boundaries. Have a proper contract, take deposits, and ensure clients understand your policies. Posting negativity about clients only creates a bad impression. If I were a client, I’d think, “What if she talks about me like that?” It’s not a good look, and it doesn’t inspire trust.

What I Will Do Instead

Post on My Own Timeline

I’m not a full time content creator, but I’ll do my best to keep my account updated with fresh, engaging content that showcases my work.

Keep It Genuine

I’ll stay true to myself and my brand. While I might share some raw and unfiltered moments on TikTok, Instagram has a different vibe. It’s a business account, so I’ll keep it professional while still letting my personality shine through.

At the end of the day, Instagram is just a tool. It’s how you use it that matters. I’m choosing to use it in a way that feels authentic to me and I hope it inspires others to do the same.